Trent Weber, Author at Infinity Direct Blog

The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

Direct Mail Personalization

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.

How the Rising Cost of Paper Impacts Direct Marketing

The increase for paper products, combined with less paper producers has created a paper shortage. The imbalance of supply and demand, amplified by a number of factors, contributes to higher paper costs.

Direct Mail’s Impact on the Brain

While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.

Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.