Infinity Direct Blog - Page 3 of 19 - The Musings of the Infinity Staff

INtelligent Direct: 2019 Email Open Best Practices

The ultimate goal of an email is to get into the inbox, get in front of a recipient, entice them to open the email and then drive them somewhere to do something. Seems simple enough, right? Well, anyone who knows email marketing will tell you the devil is in the details.

INtelligent Direct: Direct Mail’s Impact on the Brain

While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.

INtelligent Direct: What You Need to Know Now About Postal Rates

The holidays are behind us and the USPS postage rate increase will take effect on January 27, 2019. There are a number of changes to be aware of that will affect postage customers when these increases take effect.

INtelligent Direct: Email Addresses are NOT Created Equal

When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.

INtelligent Direct: IP Targeting Defined, Strategies and Use Cases

Advancements in digital advertising allow advertisers a unique opportunity to better identify specific household addresses and use that as an entry point for targeted digital advertising.

INtelligent Dev: Laravel Telescope

Laravel Telescope is an elegant debug assistant for the Laravel framework. Telescope provides insight into the requests coming into your application, exceptions, log entries, database queries, queued jobs, mail, notifications, cache operations, scheduled tasks, variable dumps and more. How does it differ from the very popular Laravel Debugbar? Let’s check it out.

INtelligent Data: Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?

Content Queen: How to Properly Sign your Holiday Cards

’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.