Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.
Trent Weber • August 21, 2019
Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.
Jenny Lassi • August 16, 2019
Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.
Trent Weber • August 7, 2019
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
Jenny Lassi • July 30, 2019
We need to focus less on the traditional thought of work-life balance and evolve our thinking to version 2.0: work-life harmony.
Trent Weber • July 24, 2019
Without understanding the differences of what first- and third-party cookies do, it’s understandable where the confusion comes from. They’re not the same. They have different functions, and cookies are not going anywhere.
Jenny Lassi • July 17, 2019
For marketers, Informed Delivery offers the opportunity to integrate direct mail with a more interactive digital marketing aspect for a potentially more impactful omnichannel campaign.
Trent Weber • July 9, 2019
All website creation methods have pros and cons. When does it make sense to use an easy website creation tool, and when does it make sense to use a partner to help you with your website?
Jenny Lassi • June 26, 2019