It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Jenny Lassi • October 7, 2020
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
Jenny Lassi • September 25, 2020
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
Jenny Lassi • September 18, 2020
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Jenny Lassi • September 1, 2020
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
Jenny Lassi • August 27, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020