The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?
