Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Jenny Lassi • March 5, 2020
Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.
Trent Weber • February 28, 2020
Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020
The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Trent Weber • February 13, 2020
Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.
Jenny Lassi • February 7, 2020
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
Jenny Lassi • January 30, 2020
Is it best to write your own content or turn to a professional?
Amy Fischer • January 24, 2020
If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?
Jenny Lassi • January 15, 2020