It is hard to imagine any better advice from a marketing consultant about messaging for a product.
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!