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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.

Why Marketers Must Pivot to Mobile-First Email Design

While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.

How Can You Grow Now?

The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.

App Tracking 101 for Marketers

Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

Spring Cleaning Email Database Dead Weight

Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.

Spring Cleaning Your Email Database

Spring is the best time to clean your email marketing database of invalid email addresses.