It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…
By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.
Have you ever questioned whether your organization should invest in a marketing automation (MA) platform? Or if you have already invested in one, are you questioning if you really need it? If so, you’re not alone.
Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).
Did you know there was a difference between i.e. and e.g.? They have distinctly different meanings, but are frequently confused by many writers. Here is a quick tutorial on what they mean, how to remember them and some examples of how to use them correctly.
Email design and coding practices have evolved a lot in the last five years as responsive emails have become best practice. With a wide variety of screen sizes, from mobile to desktop, coding templates that render nicely in multiple sizes is a seriously niche skill.
