The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
Jenny Lassi • June 25, 2021
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
Jenny Lassi • May 27, 2021
The Covid-19 pandemic has ushered in a new level of habit formation, changing customer behavior in ways not seen since the Y2K circumstances of the late 1990s.
Jenny Lassi • May 17, 2021
Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.
Jenny Lassi • May 14, 2021
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
Jenny Lassi • May 3, 2021
Infinity Direct can help you understand your website’s visitors at a deeper level and take action.
Jenny Lassi • April 27, 2021
Email databases can contain many records that are not useful to your business yet many marketers are reluctant to purge.
Jenny Lassi • April 7, 2021
Spring is the best time to clean your email marketing database of invalid email addresses.
Jenny Lassi • March 30, 2021