The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.
While customer loyalty may be dead, people still shop or buy. They have preferences about what they buy, and marketing can still influence them to buy your product or service.
As marketers, we are often challenged to make time to develop the most powerful call to action message for our brands. We have to make sure that message is time worthy.
