The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.
Amy Fischer • April 26, 2018
What is the winning edge? Is it personalization? Customization? Segmentation? Is it digital? Print? Word of mouth? Is it great data? Copy? Graphics?
Bart Foreman • April 22, 2018
It is the return on investment (ROI) that many look to as the key to answering the question, “Is our marketing
Trent Weber • April 19, 2018
While customer loyalty may be dead, people still shop or buy. They have preferences about what they buy, and marketing can still influence them to buy your product or service.
Bart Foreman • April 15, 2018
We want to know what you think! Please take two minutes to anonymously answer the top five questions pertaining to internet tracking.
Jenny Lassi • April 11, 2018
As marketers, we are often challenged to make time to develop the most powerful call to action message for our brands. We have to make sure that message is time worthy.
Bart Foreman • April 8, 2018
We have made the art and science of marketing too complicated and made consumers too complex. I vote for practical and simple, which is not easy.
Bart Foreman • April 1, 2018
You don’t want to turn your readers off by making your content too technical or overloaded with jargon and industry-speak.
Amy Fischer • March 30, 2018