Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.
Jenny Lassi • March 11, 2021
We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.
Jenny Lassi • February 18, 2021
One channel that doesn’t get as much use in marketing is short message service (SMS).
Jenny Lassi • February 1, 2021
Your next campaign can test into as many channels as you have budget and creative for to get a baseline.
Jenny Lassi • January 22, 2021
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
Jenny Lassi • January 14, 2021
We reviewed our analytics to select the top ten blog posts from 2020.
Jenny Lassi • December 29, 2020
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
Jenny Lassi • December 2, 2020