Tips for making your display advertising creative stand out on a web page.
Jenny Lassi • April 26, 2022
“Social” means many things and different things to different people.
Jenny Lassi • March 21, 2022
In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.
Jenny Lassi • March 1, 2022
The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.
Jenny Lassi • February 15, 2022
Who owns communication governance on your marketing operations (MOps) team?
Jenny Lassi • February 8, 2022
There is an art and a science for designing display ads in all the required ad sizes that get served.
Jenny Lassi • January 12, 2022
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Jenny Lassi • December 8, 2021
Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Jenny Lassi • November 2, 2021