Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

How to Win with Direct Mail

Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Proofing Checklist for Direct Marketers

It’s important to have a process for reviewing your direct mail/email so that nothing incorrect – or embarrassing – slips through the cracks.

Gmail ads

The Q4 Inbox Placement Conundrum for Marketers

The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.

What Does SOC Certification Mean for Marketers?

After a security audit in September 2019, Infinity Direct became SOC 2 – Type II certified. We are very proud to be certified as a commitment to our valued clients who trust us to handle their data in compliance with SOC 2 – Type II standards.

Best Uses for Every Door Direct Mail

EDDM is a direct mail marketing offering by the USPS that allows marketers to reach an audience without knowing any personal information.

Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.