In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.
Who owns communication governance on your marketing operations (MOps) team?
There is an art and a science for designing display ads in all the required ad sizes that get served.
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
