By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.
The increase for paper products, combined with less paper producers has created a paper shortage. The imbalance of supply and demand, amplified by a number of factors, contributes to higher paper costs.
While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.
With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.
For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.
Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.
While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.
