INtelligent Direct: Direct Mail Checklist

Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.

INtelligent Direct: Marketing Channel ROI Basics

It is the return on investment (ROI) that many look to as the key to answering the question, “Is our marketing
working?”

INtelligent Direct: Three Ways to Stand Out in the Mailbox

Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.

INtelligent Direct: Four Considerations for Creating a Direct Mail Budget

Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.