Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.
Trent Weber • May 10, 2018
It is the return on investment (ROI) that many look to as the key to answering the question, “Is our marketing
Trent Weber • April 19, 2018
Consider the potential ROI of executing a direct mail campaign that stands out in the mailbox, rather than one that blends in.
Trent Weber • March 16, 2018
Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.
Trent Weber • March 2, 2018