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ID Beer:Thirty Webisode 3

This webisode focuses on new client acquisition and retargeting/remarketing. Enjoy the show!

INtelligent Direct: The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

INtelligent Direct: Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

INtelligent Direct: How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

INtelligent Direct: Personalize

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

INtelligent Direct: Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.

INtelligent Direct: How the Rising Cost of Paper Impacts Direct Marketing

The increase for paper products, combined with less paper producers has created a paper shortage. The imbalance of supply and demand, amplified by a number of factors, contributes to higher paper costs.