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INtelligent Direct: The Marketing Struggle, The Hustle and Getting Real in 2019

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

ID Beer:Thirty Webisode 3

This webisode focuses on new client acquisition and retargeting/remarketing. Enjoy the show!

INtelligent Direct: The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

INtelligent Direct: Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

INtelligent Direct: How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

INtelligent Direct: Personalize

By creating that special feeling of getting personalized mail, modern direct marketers can capitalize on the emotional connection we have with mail to grab the attention of a mass audience and drive customer behavior.

ID Beer:Thirty Webisode 1

Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!

INtelligent Direct: Our Love for Mail

We give gratitude for the joy that mail can deliver. Here are four reasons why we should all love mail.