Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.
Trent Weber • February 28, 2020
Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020
The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Trent Weber • February 13, 2020
If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?
Jenny Lassi • January 15, 2020
Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.
Trent Weber • January 10, 2020
Consider incorporating these three strategies when planning holiday marketing campaigns.
Trent Weber • November 27, 2019
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019