Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Jenny Lassi • December 16, 2020
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
Jenny Lassi • September 1, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.
Trent Weber • February 28, 2020
Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020
The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Trent Weber • February 13, 2020