Statistical Significance for Marketers

What audience size do you need to get a statistically significant and clear test winner?

Mindset Hack: Eliminating Fear of the Unknown

Mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new.

Vanity URLs and Their Role in Marketing

When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.

WebIDPlus

What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

WebIDPlus

What Marketers Need to Do Before Executing a Retargeting Program

We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.

Successful Campaigns Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

Direct Mail Best Practices Guide

The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.

Minimize Postage with Carrier Route Saturation

Mail carrier route saturation can provide significant savings in postage while still allowing targetable attributes in direct mail campaigns.