Your next campaign can test into as many channels as you have budget and creative for to get a baseline.
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
If you deploy image-only emails, be ok with these four downsides and follow these four best practices.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Promotion convinces people that spending time on their product is worth the opportunity cost of spending time doing something else.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
