Infinity Direct Blog

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Proofing Checklist for Direct Marketers

It’s important to have a process for reviewing your direct mail/email so that nothing incorrect – or embarrassing – slips through the cracks.

The Impact of CCPA on Direct Marketing

Privacy concerns and legislation will continue to play in important role in modern direct marketing in 2020.

The Q4 Inbox Placement Conundrum for Marketers

The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.

What Does SOC Certification Mean for Marketers?

After a security audit in September 2019, Infinity Direct became SOC 2 – Type II certified. We are very proud to be certified as a commitment to our valued clients who trust us to handle their data in compliance with SOC 2 – Type II standards.

Best Uses for Every Door Direct Mail

EDDM is a direct mail marketing offering by the USPS that allows marketers to reach an audience without knowing any personal information.

Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

Best Postcard Formats for Marketing

From copy and design to print, a postcard can get in mailboxes quickly without additional steps required for more complex self-mailers or envelope packages.