Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Are your marketing efforts truly synced around an individual prospect or customer?
Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.
