In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.
The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.
Who owns communication governance on your marketing operations (MOps) team?
There is an art and a science for designing display ads in all the required ad sizes that get served.
Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
