Direct Marketing Archives - Page 3 of 18

Make It Easy with QR Codes

QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.

The Death of Third-Party Cookies … Eventually

How will marketers be impacted by Google ending support for third-party cookies? Read on…

The Ultimate Goal of AI

Once the algorithm works correctly by design, it’s a game changer for processes and automation.

Lean Teams with Tools

OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.

How to Get People to Open Your Emails

Don’t let the MOST important factors in getting a recipient to open your email be an afterthought.

Out of Home (OOH) Advertising’s Digital Transformation

The continuing investments in digital outdoor signage have transformed OOH to digital out of home (DOOH).

Statistical Significance for Marketers

What audience size do you need to get a statistically significant and clear test winner?

Copywriting Powered by AI

AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.