What Matters With Website Traffic?

In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.

The Paper Crisis of 2022

The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.

Marketing Operations No-Nos

Who owns communication governance on your marketing operations (MOps) team?

Art & Science of Display Ad Design for Marketers

There is an art and a science for designing display ads in all the required ad sizes that get served.

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Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.

Mining Your Warranty First-Party Data Into Brand Champions

Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.

What Inbox Owners (And Marketers) Need to Know About Inbox Previews

Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!