What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
Jenny Lassi • June 27, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022
Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.
Jenny Lassi • May 18, 2022
Tips for making your display advertising creative stand out on a web page.
Jenny Lassi • April 26, 2022
“Social” means many things and different things to different people.
Jenny Lassi • March 21, 2022
In a marketing world where metrics matter, website traffic cannot and should not be measured in the same way for all types of businesses.
Jenny Lassi • March 1, 2022
The COVID-19 pandemic disrupted the market so much that now supply can’t keep up with demand.
Jenny Lassi • February 15, 2022
Who owns communication governance on your marketing operations (MOps) team?
Jenny Lassi • February 8, 2022