If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.
Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.
Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
