Marketing Operations No-Nos

Who owns communication governance on your marketing operations (MOps) team?

Art & Science of Display Ad Design for Marketers

There is an art and a science for designing display ads in all the required ad sizes that get served.

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Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.

Mining Your Warranty First-Party Data Into Brand Champions

Defining what the journey looks like for your brand from the customers’ perspective is key to understanding what and when your touchpoints should be to nurture them into brand champions.

What Inbox Owners (And Marketers) Need to Know About Inbox Previews

Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!

Win Back Email Campaign

Keep Calm and Win Back

Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4

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Why Marketers Need to Shift Focus to Clicks for Intent

The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.