App Tracking 101 for Marketers

Apple’s recent 14.5 iOS update has marketers worried about their future ability to serve ads to potential buyers.

Who Is The Best Target?

Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:

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What Analytics Can’t Do – Our Pixel Can

Infinity Direct can help you understand your website’s visitors at a deeper level and take action.

Top Ten Blog Hits of 2020

We reviewed our analytics to select the top ten blog posts from 2020.

Successful Campaigns in 2021 Require This – Are You Using It?

Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.

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The Up and Downsides to Image-Only Lead Generation Emails

If you deploy image-only emails, be ok with these four downsides and follow these four best practices.

What Does a Marketer Need to Know?

Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.

Who Should You and Who Shouldn’t You Market To?

Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.