If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.
Jenny Lassi • September 10, 2019
In order to drive traffic to your site and improve your search results, you need to be strategic in your writing.
Jenny Lassi • September 6, 2019
The two days flew by, but there were a lot of takeaways from each session as well as some common points from all sessions combined.
Jenny Lassi • August 30, 2019
Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.
Trent Weber • August 21, 2019
Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.
Jenny Lassi • August 16, 2019
Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.
Trent Weber • August 7, 2019
A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.
Jenny Lassi • July 30, 2019
We need to focus less on the traditional thought of work-life balance and evolve our thinking to version 2.0: work-life harmony.
Trent Weber • July 24, 2019