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INtelligent Direct: Finding Inspiration

Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.

Generation Playbook

INtelligent Direct: A Marketer Generation Playbook

Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.

INtelligent Direct: 3 Simple Tips to Avoid Burnout

Even if you love your job, the never-ending projects, emails and meeting notifications can build up until you are far beyond your capacity as a living, working human.

INtelligent Direct: Change the Channel to Engage Inactive Email Subscribers

A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.

INtelligent Direct: Celebrating Success

We need to focus less on the traditional thought of work-life balance and evolve our thinking to version 2.0: work-life harmony.

INtelligent Direct: It’s More Than Just a Cookie

Without understanding the differences of what first- and third-party cookies do, it’s understandable where the confusion comes from. They’re not the same. They have different functions, and cookies are not going anywhere.

INtelligent Direct: Save 2% on Postage with Informed Delivery by USPS

For marketers, Informed Delivery offers the opportunity to integrate direct mail with a more interactive digital marketing aspect for a potentially more impactful omnichannel campaign.

INtelligent Direct: Website Tips for Do-It-Yourself Marketers

All website creation methods have pros and cons. When does it make sense to use an easy website creation tool, and when does it make sense to use a partner to help you with your website?