What audience size do you need to get a statistically significant and clear test winner?
Jenny Lassi • October 12, 2022
AI copywriting is working hard in the lead generation space in emails or pulling prospects further down the sales funnel using educational blog posts and online articles.
Jenny Lassi • September 26, 2022
Mindsets can be hacked, on purpose, to help facilitate growth no matter how great the resistance is to try something new.
Jenny Lassi • September 14, 2022
When driving eyes from a print piece to somewhere online, a vanity URL CTA will ensure people get there.
Jenny Lassi • August 15, 2022
When it comes to email flat design proofs for approval, what you see is not always what you get.
Jenny Lassi • July 21, 2022
What matters is where that mobile device is and if that device is in a place where you would want to reach individuals in that place with an ad impression.
Jenny Lassi • June 27, 2022
The term automation tricks many marketers into thinking that the marketing just happens by itself.
Jenny Lassi • June 9, 2022
Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.
Jenny Lassi • May 18, 2022