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INtelligent Direct: The 360-Degree Video Experience

Facebook and YouTube both support 360-degree video and is where most videos are consumed, so the only thing holding marketers back is the additional expense to shoot a 360-degree video compared to the typical production cost of shooting a standard video.

INtelligent Direct: The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

INtelligent Direct: Website Marketing Essentials

If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.

INtelligent Direct: Essential Precampaign Planning Questions

Before running a direct marketing campaign, take the time to design it correctly and make sure everyone is on the same page. If not done correctly, a campaign can tarnish your image and result in lost money.

INtelligent Direct: Event Marketing

Event marketing is just like any other direct marketing campaign. It is imperative to identify a target audience and provide relative and engaging messaging in a creative presentation with a clear call to action.

INtelligent Direct: Animation and Video in Email for 2019

Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.

INtelligent Direct: How Marketers Can Use Informed Delivery by USPS

For modern direct marketers, Informed Delivery presents an opportunity for mailers to engage consumers through a synchronized, integrated direct mail and digital marketing campaign. For a quick overview of the process, requirements and the marketing benefits of Informed Delivery, read on.

ID Beer:Thirty Webisode 2

This webisode focuses on email marketing, which is an important direct marketing channel in the marketing mix for most campaigns. Enjoy the show!