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INtelligent Direct: Email Addresses are NOT Created Equal

When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.

INtelligent Direct: IP Targeting Defined, Strategies and Use Cases

Advancements in digital advertising allow advertisers a unique opportunity to better identify specific household addresses and use that as an entry point for targeted digital advertising.

INtelligent Dev: Laravel Telescope

Laravel Telescope is an elegant debug assistant for the Laravel framework. Telescope provides insight into the requests coming into your application, exceptions, log entries, database queries, queued jobs, mail, notifications, cache operations, scheduled tasks, variable dumps and more. How does it differ from the very popular Laravel Debugbar? Let’s check it out.

INtelligent Data: Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?

Content Queen: How to Properly Sign your Holiday Cards

’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.

INtelligent Direct: Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.

INtelligent Direct: Content Marketing ROI

Oh no! Not another noisy display ad that drives you to content less useful than a henway. What’s a henway? About 5-pounds, but that is beside the point. If you’re trying to justify why content is worth the investment, read on.

INtelligent Direct: Three Competitive Advantages of Direct Mail Marketing

For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.