We can all agree that there is some bad junk mail in our mailbox each day. But as much as we discount some wasteful efforts, there are some interesting, engaging and visually stunning pieces of printed marketing that stand out.
For marketers, email deliverability is almost always an afterthought. The only time email deliverability best practices get any attention is when there is a problem and people are not receiving emails.
Measuring the success of an email campaign by its open rate may seem like a dated metric, but the open rate is perhaps the most critical measurement smart marketers need to understand when determining good (or bad) email results.
Email design best practices have evolved a lot over the last 10 years. All changes prompted by how email clients (Outlook, Gmail, etc.) render email and how spam filter software impacts deliverability.
An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.