Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
Jenny Lassi • June 4, 2020
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
Jenny Lassi • May 18, 2020
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
Jenny Lassi • April 17, 2020
Here are a few ways to stay connected during this time of social distancing.
Trent Weber • April 9, 2020
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Jenny Lassi • March 24, 2020
Here are five tips that can help set workers up for success in a work from home setting.
Trent Weber • March 17, 2020