Are your marketing efforts truly synced around an individual prospect or customer?
Jenny Lassi • February 19, 2020
The new mover audience is a great opportunity for modern direct marketers to introduce or re-introduce their products and services to a highly receptive and lucrative audience.
Trent Weber • February 13, 2020
Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.
Jenny Lassi • February 7, 2020
Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.
Jenny Lassi • January 30, 2020
Is it best to write your own content or turn to a professional?
Amy Fischer • January 24, 2020
If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?
Jenny Lassi • January 15, 2020
Although digital marketing spending will continue to grow as we enter the 2020s, direct mail marketing remains an integral component to successful direct marketing campaigns in the next decade.
Trent Weber • January 10, 2020
As you think about how to recognize the business or personal relationships this holiday season or throughout the year, let us share a few categories we consider timeless winners.
Trent Weber • December 12, 2019