Testing is the Foundation of Database Marketing

Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…

The Magic Behind High-Performing Lead Generation Programs

Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!

2020 Email Design Quick Reference Guide

When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.

The Foolproof Way to Liven Up Subject Lines

If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.

Desperate Times – Creative Measures

The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.

Social Distance Networking Tips

Here are a few ways to stay connected during this time of social distancing.

Why You Need BIMI and VMC in Your Email Deliverability Toolkit

How can you know if the email you’re receiving is in fact from the brand you think it’s from?

Five Tips for Newly Remote Workers

Here are five tips that can help set workers up for success in a work from home setting.