With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.
Oh no! Not another noisy display ad that drives you to content less useful than a henway. What’s a henway? About 5-pounds, but that is beside the point. If you’re trying to justify why content is worth the investment, read on.
For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.
The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?
Many marketers may not consider the positive (even if unintended) side effects that direct mail can have on your marketing as a whole. Let’s look at three side effects of using direct mail as a part of your overall marketing mix.
To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.
