While the popular opinion may be that digital marketing has taken over as the medium de jour for modern direct marketers, studies suggest that direct mail is more likely to influence a purchase or improve message retention over a digital ad.
When you are collecting email addresses on a form in exchange for free content, the quality of the email address matters. You can’t control which email address someone gives you, but you can control what you do with it once you have it.
How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?
’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.
With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.
Oh no! Not another noisy display ad that drives you to content less useful than a henway. What’s a henway? About 5-pounds, but that is beside the point. If you’re trying to justify why content is worth the investment, read on.
For a modern direct marketer, developing the best mix of channels to deliver your message is a critical part of the job. In print and online, there are countless options for executing an impactful, multi-channel campaign.
