ALT text is evolving from an accessibility best practice into a key factor for email performance.
It’s vital to start with WHO the campaign should be served to in order to understand the needs and pain points that should be addressed.
What consumers really need/want is a communications preference center so they can choose what and where they want to see your messaging.
Many marketers think that a flat design is where it ends. That is only the beginning of creating responsive HTML emails.
Getting email recipients to open your email is no easy task in Q4’s crowded inbox. Here are hot subject line topics to help!
Generative artificial intelligence (AI) offers marketers innovative ways to streamline and enhance their visual content creation efforts.
Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.
Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.
