Marketing Automation Platform Blues

The term automation tricks many marketers into thinking that the marketing just happens by itself.

Audio Ads Go Direct & Digital

Transitioning ad budgets from traditional radio to programmatic audio means shifting how audio ads are served to an audience.

Display Ad Animation Do’s and Do Not’s

Tips for making your display advertising creative stand out on a web page.

Do You Do Social?

“Social” means many things and different things to different people.

Marketing Operations No-Nos

Who owns communication governance on your marketing operations (MOps) team?

Art & Science of Display Ad Design for Marketers

There is an art and a science for designing display ads in all the required ad sizes that get served.

Personalized-Video-Image

Best Use Case for Using Personalized Video

Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.

Q4 Email Marketing Checklist – Not Too Scary

Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.