Data (Sourcing) Archives - Page 2 of 2

Internet Tracking Trade Offs

We want to know what you think! Please take two minutes to anonymously answer the top five questions pertaining to internet tracking.

Data Integrity Pain Points for Marketers

Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.

CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

INtelligent Data: Wild West of Digital Marketing

The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.

Lead Generation’s Dirty Little Secret

Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.