2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.
How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?
The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?
Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.
Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.
To optimize success, data must be clean, accurate, understood and useful. In this MarTech marketing world, keeping data nice and clean requires different actions by both the “Mar” and the “Tech.”
We’re not in Kansas anymore, Toto. What data, that wasn’t provided directly to their organization, can marketers use to market their products/services without getting in trouble?
