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INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.

INtelligent Data: Wild West of Digital Marketing

The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.

Weekly INsight: 2018 – The Year We Flip the Switch

Marketing teams are facing multiple challenges in 2018. Will they rely on the traditional excuses or find new ways to grow the business.

Lead Generation’s Dirty Little Secret

Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Big data

Do you suffer from BDP – Big Data Paralysis?

Today’s marketer has access to more information than ever before, which can lead to Big Data Paralysis. Learn how to remedy BDP with strategies from one of our directors.

Data

Blazing a new path with Infinity Direct’s data team

Larry Sorenson recently joined Infinity Direct as Senior Data Analyst. We are excited to welcome him to the team!

IP targeting

IP targeting helps boost conversion

IP Targeting lets you deploy a digital display ad campaign that reaches internet users connected to specific IP addresses, namely the Wi-Fi internet connection in the home or a business.