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INtelligent Data: All About Email Appends

Appending an email address to your data record opens up more communication channel options with your valued customer.

INtelligent Data: Data Integrity Pain Points for Marketers

Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.

Weekly INsight: Data, Data Everywhere

Data is the plankton that feeds the marketing ecosystem.