Appending an email address to your data record opens up more communication channel options with your valued customer.
Jenny Lassi • March 28, 2018
Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.
Jim Vilter • March 21, 2018
Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.
Jenny Lassi • March 7, 2018
Data is the plankton that feeds the marketing ecosystem.
Bart Foreman • February 18, 2018