Navigating the Customer Journey

Your customers are going from point A to point Z with a number of intended and unintended stops along the way. Therefore, it is critical to understand all the touchpoints along the way and how they may impact your customers’ final destination (purchase) or however you define that final stop on the journey.

Trent Weber • May 15, 2019

Privacy Management and Consent Compliance for Marketers

How do you plan to manage privacy consent with ALL your digital assets by January 2020? How will people revoke consent and how do you plan to purge data when people do revoke consent?

Jenny Lassi • December 5, 2018

Three Myths about Marketing to Millennials

With such wide-ranging opinions on the birth-range and research around Millennial’s values, marketers must diligently avoid assumptions and myths to find the proper mix of modern direct marketing to get their messages in front of this group of buyers.

Trent Weber • November 28, 2018

Adding a Let’s Encrypt SSL to Laradock

Do you need a valid Let’s Encrypt certificate for your development environment? Yes. Yes, you do. Don’t worry. It is super simple.

Matt Korsmo • October 30, 2018

Marketer’s Guide to The California Consumer Privacy Act of 2018

The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?

Jenny Lassi • October 23, 2018

Can You Trust Your Email Reporting?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

Jenny Lassi • August 24, 2018

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

Jim Vilter • July 27, 2018

Four Simple Tactics to Get More People to Open Your Emails

Measuring the success of an email campaign by its open rate may seem like a dated metric, but the open rate is perhaps the most critical measurement smart marketers need to understand when determining good (or bad) email results.

Trent Weber • May 25, 2018

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