Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
