Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Jenny Lassi • November 16, 2020
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
Jenny Lassi • October 27, 2020
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Jenny Lassi • October 7, 2020
If done correctly, the marketing budget dials can be safely and gradually be turned up now.
Jenny Lassi • October 1, 2020
Every possible testing layer can reveal valuable information to a marketing manager. Here are a few of the layers to consider…
Jenny Lassi • August 20, 2020
Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
Jenny Lassi • August 14, 2020
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Jenny Lassi • March 5, 2020
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
Jenny Lassi • November 19, 2019