INtelligent Data: United States Data Privacy Regulation Coming Soon

You know it’s coming, right? Do not fear! You have plenty of time to take action between now and 2020, but we recommend to start sooner rather than later to become compliant.

INtelligent Direct: GDPR Update

Since the GDPR dust has settled a bit and marketers have the deadline behind them, we thought it would be important to revisit the topic and see what has happened in the aftermath of the GDPR compliance deadline.

INtelligent Direct: Four Simple Tactics to Get More People to Open Your Emails

Measuring the success of an email campaign by its open rate may seem like a dated metric, but the open rate is perhaps the most critical measurement smart marketers need to understand when determining good (or bad) email results.

INtelligent Data: Internet Tracking Trade Offs

We want to know what you think! Please take two minutes to anonymously answer the top five questions pertaining to internet tracking.

INtelligent Data: All About Email Appends

Appending an email address to your data record opens up more communication channel options with your valued customer.

INtelligent Data: Data Integrity Pain Points for Marketers

Take the time and invest in the correct resources to make your data strong. Too often, a misguided cost center vs. revenue mentality discourages such action. Good data can actually pay long-term dividends.

INtelligent Data: CASL and GDPR Compliance Best Practices for Marketers

Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.