Direct marketers are ideally always looking for ways to reach a target in as many channels as they have budget for.
Marketing Managers are constantly having to make decisions about what products or services to buy to help sell their product.
Gone are the days of indiscriminate carpet-bombing advertising with relatively benign messages.
Marketing managers who stick to their analytical roots are more likely to be able to make good use of the other four sources of power.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.
2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.
