Personalized video really does give communication a “wow!” factor that other channels can’t really touch in terms of measured engagement.
Journey mapping isn’t one size fits all, one sided and only benefitting the brand.
Ensure your emails get delivered, reach an inbox, entice an open, get that click and convert customers.
Before anyone decides whether to open your email, they will first see a preview. Time to make a good impression!
Subscriber engagement in Q3 has influence and impact on how ISPs route your emails to the same target in Q4
The already elusive email open metric will get another nail in its coffin when Apple begins caching ALL images in emails sent to Apple devices.
While you are ensuring most of the content can be seen when images are suppressed for desktop or reduced in size for mobile, you should be designing for mobile first.
Making effective use of marketing resources depends upon correctly anticipating these three things about future customers:
