Jenny Lassi, Author at Infinity Direct Blog

The Marketing Struggle, The Hustle and Getting Real

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

How Direct Marketers Benefit from Cord Cutters

In 2018, the number of households in the United States to break up with paid cable and satellite providers was projected at 33 million. This is a huuuuge opportunity for marketers of any size.

The 360-Degree Video Experience

Facebook and YouTube both support 360-degree video and is where most videos are consumed, so the only thing holding marketers back is the additional expense to shoot a 360-degree video compared to the typical production cost of shooting a standard video.

Website Marketing Essentials

If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.

Animation and Video in Email Best Practices

Email marketers have been anxious to embed videos in emails for years. In 2019, it’s safe to use animated GIFs to simulate video, but hold off on embedded video for now.

Email Unsubscribe Best Practices

It may seem backwards to you when I recommend that you make it as insanely easy and obvious in all of your emails to unsubscribe from receiving future emails. Read on as there is a method to my madness…

A Marketing Automation Truth Bomb

Have you ever questioned whether your organization should invest in a marketing automation (MA) platform? Or if you have already invested in one, are you questioning if you really need it? If so, you’re not alone.

Email Accessibility Compliance for Marketers

Regardless of the lack of enforcement or penalty for noncompliance to website owners and marketers, the best practice for web development and email factors in accessibility to optimize ALL users’ experience (UX).