Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

Press Release: IMPACT ACQUIRES INFINITY DIRECT

IMPACT ACQUIRES INFINITY DIRECT – Two Twin Cities Direct Marketing Agencies Join Forces

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Gmail ads

The Q4 Inbox Placement Conundrum for Marketers

The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.

What Does SOC Certification Mean for Marketers?

After a security audit in September 2019, Infinity Direct became SOC 2 – Type II certified. We are very proud to be certified as a commitment to our valued clients who trust us to handle their data in compliance with SOC 2 – Type II standards.

Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

Marketing Attribution with Google UTM Codes

If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.

Blog Content Optimization

In order to drive traffic to your site and improve your search results, you need to be strategic in your writing.