Jenny Lassi, Author at Infinity Direct Blog

Marketing Attribution with Google UTM Codes

If you use Google Analytics on your website and you want to understand where traffic and/or conversions are coming from so you know what activity is attributed to your marketing efforts, then read on.

Blog Content Optimization

In order to drive traffic to your site and improve your search results, you need to be strategic in your writing.

A Marketer Generation Playbook

Marketers focus mainly on three generational cohorts that are actively contributing to the majority of online/offline purchase behavior in the United States.

Change the Channel to Engage Inactive Email Subscribers

A typical Win-Back strategy encourages marketers to send a compelling message via email 2-3 times before you permanently suppress subscribers from future emails. This doesn’t make sense anymore.

A QR Code’s New Life for Direct Marketers

Many marketers, who have been around a minute, lost the love for QR codes 5-10 years ago, but the use of QR codes has skyrocketed in Millennial and Gen Z pop culture.

The Future of Direct Advertising

The now and immediate future of advertising is moving some of the ad budget away from radio, television, cable television and direct broadcast satellite and toward OTT advertising that allows for greater targeting, segmentation and most of all, measurement.

The Marketing Struggle, The Hustle and Getting Real

2019, leading up to 2020, is the time to get real about what matters and dismiss what doesn’t. No matter how complex marketing can get and how much marketers digitally transform or evolve, the same common problems persist.

How Direct Marketers Benefit from Cord Cutters

In 2018, the number of households in the United States to break up with paid cable and satellite providers was projected at 33 million. This is a huuuuge opportunity for marketers of any size.