The things that are required for success are hard work, an open mind, and ungovernable curiosity.
It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
