Marketing Archives - Page 12 of 13 - Infinity Direct Blog

Marketer’s Guide to The California Consumer Privacy Act of 2018

The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?

Five Guiding Questions for Experiential Marketing

Marketing is always inventing ways for an audience to experience a brand or product in a memorable way. That’s the whole point of marketing.

Search Engine Optimization (SEO) Basics for Marketers

To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.

How to Make Your Direct Mail Stand Out in the Mailbox

While previous blog posts focused on the strategy, intelligence and tracking of your mail, this post will look at some ways to create a mailer that will look, feel and even smell different than the direct mail you find in your mailbox each day.

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Test Expectations vs. Reality

Sometimes marketers are confident that a marketing campaign’s test versus control analysis will turn out a certain way, only to be surprised by the results.

Why the $%&#@!! are they not getting my emails?

For marketers, email deliverability is almost always an afterthought. The only time email deliverability best practices get any attention is when there is a problem and people are not receiving emails.

Direct Mail Checklist

Whether you are an experienced marketer or new to the industry, the following overview and checklist can be useful in planning your next direct mail effort.

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