If your logo wasn’t designed with dark mode in mind, it might disappear, clash or look awkward against a dark background.
ALT text is evolving from an accessibility best practice into a key factor for email performance.
It’s vital to start with WHO the campaign should be served to in order to understand the needs and pain points that should be addressed.
AI can create highly targeted marketing strategies by analyzing vast amounts of data, but this raises significant concerns about data security and the potential misuse of personal information.
Various factors can influence impression pacing, and one significant factor is the occurrence of national holidays.
Identifying insights in a dataset to help target effectively isn’t wizardry.
What consumers really need/want is a communications preference center so they can choose what and where they want to see your messaging.
Everything you need to know about QR code security: the risks, definitions and what to really worry about.
