What is the ultimate marketing message for a consumer product?

The things that are required for success are hard work, an open mind, and ungovernable curiosity.

Direct Response Landing Page Design Pro Tips

You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?

Picture of digital symbols

Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

Tag Glossary for Digital Marketers

What all uses for the word “tag” have in common is that a tag connects a digital entity to a person, place or thing.

Blog Content Optimization

In order to drive traffic to your site and improve your search results, you need to be strategic in your writing.

The Role of Print in a Digital World

Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.

Website Marketing Essentials

If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.