An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.
Jenny Lassi • May 4, 2018
The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.
Amy Fischer • April 26, 2018
You don’t want to turn your readers off by making your content too technical or overloaded with jargon and industry-speak.
Amy Fischer • March 30, 2018
Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.
Jenny Lassi • February 28, 2018