The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.
You don’t want to turn your readers off by making your content too technical or overloaded with jargon and industry-speak.
Maybe you write your own copy. Or maybe you hire a professional. Either way, it’s valuable and smart to learn about what makes copy effective.
You might assume that people don’t notice errors and that they will understand your message regardless of typos or poor grammar. You would be wrong.
