An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.
Marketers, as regulations like CASL and GDPR enforce compliance with dollar signs, and lots of them, make sure you dot your Is and cross your Ts and DO NOT assume IT is handling it.
We’re not in Kansas anymore, Toto. What data, that wasn’t provided directly to their organization, can marketers use to market their products/services without getting in trouble?
The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.
Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.
