Campaign Optimization

How to Develop a Multichannel Marketing Strategy for Your Business: A Step-by-Step Guide

It’s vital to start with WHO the campaign should be served to in order to understand the needs and pain points that should be addressed.

How Marketers Can Balance Data Privacy Concerns & Personalization

AI can create highly targeted marketing strategies by analyzing vast amounts of data, but this raises significant concerns about data security and the potential misuse of personal information​.

Understanding Digital Ad Impression Pacing: Navigating the Impact of National Holidays

Various factors can influence impression pacing, and one significant factor is the occurrence of national holidays.

The Green Revolution: Making Direct Mail Sustainable and Fun!

Let’s sprinkle some sustainability magic on this old-school marketing tactic!

Unlocking Insights: A Senior Database Marketing Analyst Shares Expert Answers to Your Burning Questions

Identifying insights in a dataset to help target effectively isn’t wizardry.

Beyond The QR Code Scan – Tracking Powered by UTM Codes

Enjoy greater insight into which pages QR code scanners visited after the scan. 

Privacy Compliance & Consumer Communication Preferences

What consumers really need/want is a communications preference center so they can choose what and where they want to see your messaging.

APIs Simplified: Securely Transporting Data from Point A to B

Data exchange via API requires creating an API and giving API access to parties to consume the data.

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