Date fields can power timely, relevant and personalized email experiences that drive engagement and retention.
This is AB testing on steroids, and it’s called AI Personalization (AIP).
Google’s AI Overviews and Featured Snippets provide quick answers but with different approaches.
By combining old-school touch with new-school tracking, marketers can connect the dots from mailbox to storefront.
Two common approaches have emerged in the streaming ad ecosystem: Programmatic & Premium. What is best for your goal?
AB testing allows us to gather meaningful results about the best way to engage a customer.
An email blast is a thing of the past. Here’s why breaking up email sends into smaller batches is a best practice for email marketing success.
If your logo wasn’t designed with dark mode in mind, it might disappear, clash or look awkward against a dark background.
