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INtelligent Direct: Four Considerations for Creating a Direct Mail Budget

Much like how a contractor wouldn’t suggest you paint the walls before the roof is built, we wouldn’t suggest taking on a direct mail project without thoughtful consideration of your budget.

INtelligent Direct: The Future of Direct Marketing – Integrating Print & Digital

Modern direct marketing is measured marketing on multiple channels because customers are listening on multiple channels. Direct mail is 1-channel with proven ROI to integrate into your direct marketing mix.

Test, Test, Test to Boost Your Direct Mail Efforts

Direct mail testing is not a one-time event, but rather an ongoing, long-term strategy. Once you have identified a control (through past performance or other means), you should be regularly testing the variables to determine the best performing mailer.

INtelligent Data: Why Direct Mail is Important to Data-Driven Marketing

Data-driven marketing is here to stay. Enhance and personalize your customer experience with a modern marketing mix of evolving digital methods and traditional direct mail.

INtelligent Data: Wild West of Digital Marketing

The United States has relaxed internet compliance and privacy laws making the digital marketing landscape more like the wild west. While we catch up to other countries with more restrictive laws on privacy and PII, what works and isn’t creepy are Website to Direct Mail programs.

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Millennials

Reaching millennials in a digital age: go retro

Looking to reach millennials? Direct mail provides the simple and authentic experience that they seek.