Modern direct marketers know that a strategic mix of digital and print marketing can be critical to the success of your campaign. The question is not should this be a print marketing campaign or a digital campaign.
If you build it, will they come? We’re not talking about an ark. We’re talking about your website or web app, and building one means nothing if no one knows it’s there.
To increase the usefulness of search results and to discourage people from trying to game the system to improve their search ranking, search engines frequently change the rules that determine search ranking.
