A/B testing Tips for Digital Marketers

AB testing allows us to gather meaningful results about the best way to engage a customer.

Does Your Brand’s Logo Look Great in Dark Mode?

If your logo wasn’t designed with dark mode in mind, it might disappear, clash or look awkward against a dark background.

Beyond The QR Code Scan – Tracking Powered by UTM Codes

Enjoy greater insight into which pages QR code scanners visited after the scan. 

APIs Simplified: Securely Transporting Data from Point A to B

Data exchange via API requires creating an API and giving API access to parties to consume the data.

Digital Images 101 for Marketers

To the naked eye, images for print and digital might look the same, but what you don’t “see” matters the most.

Elevating Visual Creativity: How Generative AI Empowers Marketers

Generative artificial intelligence (AI) offers marketers innovative ways to streamline and enhance their visual content creation efforts.

What Marketers Must Know About URLs

Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.

The Death of Third-Party Cookies … Eventually

How will marketers be impacted by Google ending support for third-party cookies? Read on…