Demystifying the Art of Crafting HTML Emails

Many marketers think that a flat design is where it ends. That is only the beginning of creating responsive HTML emails.

Digital Images 101 for Marketers

To the naked eye, images for print and digital might look the same, but what you don’t “see” matters the most.

What Marketers Need to Know About QR Code Security

Everything you need to know about QR code security: the risks, definitions and what to really worry about.

Email Marketing Hot Subject Line Topics for Q4 2023

Getting email recipients to open your email is no easy task in Q4’s crowded inbox. Here are hot subject line topics to help!

Smart Cost Savings Strategies for Direct Marketers

The biggest factors impacting postal and distribution costs are delivery type, how it is sorted, the way it is transported, and where it is delivered.

Elevating Visual Creativity: How Generative AI Empowers Marketers

Generative artificial intelligence (AI) offers marketers innovative ways to streamline and enhance their visual content creation efforts.

What Marketers Must Know About URLs

Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.

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Local Love: Leveraging Hyper-Local Marketing

The importance of connecting with customers on a personal and local level has never been more crucial for a small business.