Jenny Lassi, Author at Infinity Direct Blog

Smart Cost Savings Strategies for Direct Marketers

The biggest factors impacting postal and distribution costs are delivery type, how it is sorted, the way it is transported, and where it is delivered.

Elevating Visual Creativity: How Generative AI Empowers Marketers

Generative artificial intelligence (AI) offers marketers innovative ways to streamline and enhance their visual content creation efforts.

What Marketers Must Know About URLs

Marketers should understand the basic differences between HTTP (non-secure) and HTTPS (secure) URLs.

Local Love: Leveraging Hyper-Local Marketing

The importance of connecting with customers on a personal and local level has never been more crucial for a small business.

Digital Campaign Optimization Basics for Marketers

Analyzing and making sense of your campaign data can be challenging. Read on to understand how to connect the dots in order to optimize your campaigns…

The Most Important Thing To Do Right Now

Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.

Top 40 Email Subject Line Emojis for B2C Marketers

It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.