Sending bulk emails using your work Outlook?

Have you always wondered why sending bulk email to multiple recipients from your work Outlook instead of an ESP is a bad idea?

Email subject line

Email Marketing 101: subject lines and preheaders

If you don’t give careful thought to the subject lines and preheaders of your marketing emails, your carefully written content may never even be seen. We walk you through some guidelines.

Email design

Email Marketing 101: design

Over the years, email has quietly undergone many evolutions. Is your technical know-how of good email design up-to-date?