It is hard to imagine any better advice from a marketing consultant about messaging for a product.
Convincing customers that they need what you offer is not as effective as finding a way to market to their current needs and wants.
In email deliverability and engagement-land, there is a curse that happens in Q4—and this year it will be even a bit more scary than usual…
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
You need to lead a horse to water and hope they drink. So, what CAN you do to optimize your direct response landing page to convert?
When designing an email, there are a lot of details to take into consideration – some of which you may not be aware of yet.
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.
