Jenny Lassi, Author at Infinity Direct Blog

Marketer’s Guide to The California Consumer Privacy Act of 2018

The California Consumer Data Privacy Act of 2018 will impact all marketers who have California residents in their database, but what is the act actually supposed to do?

Five Guiding Questions for Experiential Marketing

Marketing is always inventing ways for an audience to experience a brand or product in a memorable way. That’s the whole point of marketing.

Can You Trust Your Email Reporting?

Do you rely on email open rates and click rates to measure the success of your email marketing efforts? What if I told you that you can’t trust either at face value?

The Rules of Email Engagement

For anyone sending “eBlasts” on a marketing automation (MA) platform, listen up! You’re in for a world of frustration and deliverability woes. Why? Because marketing automation platforms, although technically capable, are not designed to batch and blast.

Five Tips to Avoid Being Filtered

Because ISPs and email server filters are adjusting their algorithms to handle the volumes of emails hitting them, and they are taking subscriber engagement metrics into consideration, avoid the filters with these five tips.

The Untapped Potential of Transactional Emails

What options are you left with if people opt out? What additional exposure can you have with your subscribers if they’re still opted into receiving emails but aren’t engaging with emails that do get delivered?

Why the $%&#@!! are they not getting my emails?

For marketers, email deliverability is almost always an afterthought. The only time email deliverability best practices get any attention is when there is a problem and people are not receiving emails.

The Art of Storytelling & Video Production

An emotional connection and a memory are formed when hearing a story either from a person, a live speaker at a meeting, a recorded speaking engagement, a webinar, a book or a very powerful storytelling tool – video.