Jenny Lassi, Author at Infinity Direct Blog

Forced Change – Growth

Marketers want to connect brands with customers, and how they do that continually changes based on what can and can’t be done.

Multiple Channel Digital Marketing Image

How Direct Marketers Do Digital Differently

Are your marketing efforts truly synced around an individual prospect or customer?

Dark Mode Basics for Marketers

Dark mode has cool factor, but diving deeper into the subject of light or dark mode, dark mode has a couple of dark sides.

Optimizing Email for Screen Readers and the Voice Age

Screen readers are an effective tool for a one-way voice output of what is visually present. The next step in a two-way interaction is the rise of voice assistants like Alexa, Cortana, Google Assistant and Siri.

Attribution Models and the Customer Journey

If you have multiple channels touching your prospect customer along their journey, how do you know which channel had the most influence on the conversion?

Press Release: IMPACT ACQUIRES INFINITY DIRECT

IMPACT ACQUIRES INFINITY DIRECT – Two Twin Cities Direct Marketing Agencies Join Forces

Why Marketer’s Primary Focus Should Be Customer Experience (CX)

Business involves customers, yet customer experience (CX) is a relatively new discussion and discipline.

The Q4 Inbox Placement Conundrum for Marketers

The ISPs are trying to keep their customers happy ramping up to the holidays. What is making ISPs tweak their inbox algorithm even more than usual in Q4 2019 are additional political emails adding to the holiday email volumes.