This is AB testing on steroids, and it’s called AI Personalization (AIP).
Google’s AI Overviews and Featured Snippets provide quick answers but with different approaches.
By combining old-school touch with new-school tracking, marketers can connect the dots from mailbox to storefront.
Two common approaches have emerged in the streaming ad ecosystem: Programmatic & Premium. What is best for your goal?
An email blast is a thing of the past. Here’s why breaking up email sends into smaller batches is a best practice for email marketing success.
ALT text is evolving from an accessibility best practice into a key factor for email performance.
AI can create highly targeted marketing strategies by analyzing vast amounts of data, but this raises significant concerns about data security and the potential misuse of personal information.
Various factors can influence impression pacing, and one significant factor is the occurrence of national holidays.
