Work with the cyclical process of algorithms, engagement and ESPs dealing with fluctuating email volumes hitting their servers.
Jenny Lassi • May 22, 2023
It’s worth noting that not all email service providers (ESPs) and devices/email clients that receive emails support the use of emojis in the subject line for marketing emails.
Jenny Lassi • May 4, 2023
Which AI tools to use, how to implement, who manages and is accountable for the output, who fact checks and does quality control, is still up to a human.
Jenny Lassi • April 10, 2023
How can you improve the quality of your sales leads and increase revenue in 2023? Read on…
Jenny Lassi • March 22, 2023
Here are five strategies that businesses can use now to increase sales during a recession.
Jenny Lassi • March 9, 2023
QR codes are making it easier to take action while giving you analytics to measure the number of scans for each code.
Jenny Lassi • February 24, 2023
How will marketers be impacted by Google ending support for third-party cookies? Read on…
Jenny Lassi • February 15, 2023
Once the algorithm works correctly by design, it’s a game changer for processes and automation.
Jenny Lassi • January 11, 2023