Why a Professional Copywriter

Is it best to write your own content or turn to a professional?

Content Queen: Proofing Checklist for Direct Marketers

It’s important to have a process for reviewing your direct mail/email so that nothing incorrect – or embarrassing – slips through the cracks.

Content Queen: Today’s Grammar Lesson – i.e. vs. e.g.

Did you know there was a difference between i.e. and e.g.? They have distinctly different meanings, but are frequently confused by many writers. Here is a quick tutorial on what they mean, how to remember them and some examples of how to use them correctly.

Content Queen: How to Properly Sign your Holiday Cards

’Tis the season that makes all grammar and punctuation nerds cringe. I’m talking about Christmas cards and how to sign them. Specifically, how to correctly make your family name plural.

Content Queen: Whoops!

Since there’s no magic button that allows you to undo your mistake, what are your options? Depending on the severity of your blunder, you have options.

Content Queen: Readability

The goal is to get people to linger on your copy. That’s why it is crucial to make it as easy as possible for people to find whether you are selling what they are buying.

Content Queen: Assumption and Comprehension No Nos

You don’t want to turn your readers off by making your content too technical or overloaded with jargon and industry-speak.

Content Queen: What’s the big deal about proofreading?

You might assume that people don’t notice errors and that they will understand your message regardless of typos or poor grammar. You would be wrong.