2023 Will Be All About Lean Teams with Tools

Over the 2022 holidays, I overindulged in love, family and dog snuggles. And when I had a moment to myself, I indulged in information. Pretty sure I’m addicted to learning new things. As a strategist, I’m always looking for ways to scale, grow, increase response time/accuracy, decrease development time, etc. As I rang in the New Year, I went down the rabbit hole of how OpenAI’s Chat GPT (Generative Pre-trained Transformer) is creating profound change in innovation and amplifying human wisdom by extending the reach of the human brain.

Last year, we wrote about using AI for content creation and the tech wasn’t quite there yet. But OpenAI released Chat GPT shortly after, and it’s now blowing some minds.

This technology has already been used in chatbots and virtual assistants to enable natural language communication between humans and machines. However, the applications of chat GPT in the realm of marketing are vast and exciting. Imagine being able to generate personalized marketing emails or social media posts on the fly, based on a customer’s previous interactions and purchase history. This level of personalization is not only possible with chat GPT, but also highly likely to be the future of marketing.

One of the key benefits of chat GPT is its ability to scale. Instead of having to spend hours crafting individualized marketing messages for each customer, a company could simply input a customer’s information and let the chat GPT do the rest. This would save a tremendous amount of time and allow companies to reach a larger audience in a shorter amount of time and in a personalized way.

How can marketers use chat GPT to write personalized emails?

  • Use chat GPT to generate email subject lines that are tailored to the recipient. By inputting information about the recipient, chat GPT can create subject lines that are more likely to grab their attention and increase the chances of the email being opened.
  • Use chat GPT to generate personalized email body copy. By inputting information about the recipient, chat GPT can create email body copy that is tailored to the recipient’s interests and needs. This can increase the chances of the recipient engaging with the email and ultimately making a purchase.
  • Use chat GPT to generate personalized email footers. Chat GPT can be used to create personalized email footers that include links to relevant content or product recommendations based on the recipient’s interests and purchase history.
  • Use chat GPT to generate personalized email templates. Chat GPT can be used to create email templates that are tailored to the recipient’s interests and needs. This can save time and resources, as the templates can be used for multiple email campaigns.

Keep in mind that while chat GPT is a powerful tool, it is not a replacement for human creativity and intuition. It is important to review and edit the content generated by chat GPT to ensure that it aligns with your brand’s voice and messaging.

How do you input information on an email recipient to chat GPT to produce personalized email templates?

To do this, you will need to have access to a chat GPT platform or tool. Several chat GPT platforms are available, each with its own set of features and capabilities.

Once you have chosen a chat GPT platform, you will need to input the information about the email recipient into the platform. This may include data such as the recipient’s name, location, interests and purchase history.

Then, you will need to provide a prompt to the chat GPT platform that specifies the type of content you want it to generate. For example, you might provide a prompt such as “Generate an email template for a customer who has recently purchased a product from our outdoor gear line.”

The chat GPT platform will then generate a personalized email template based on the information you have provided and the prompt you have given it. You may need to review and edit the generated content to ensure that it aligns with your brand’s voice and messaging.

It is important to note that the accuracy and effectiveness of the personalized email template generated by chat GPT will depend on the quality and completeness of the input data. The more data you have about the recipient, the better the chat GPT will be able to tailor the email template to their interests and needs.

Many other potential applications for marketing, content creators and marketing operations beyond personalized email templates will no doubt come to light in 2023. As teams and staffing continue to be a challenge for organizations post-pandemic, I can see how tools will become what marketing ops will use to scale up without staffing up. 2023 and beyond will belong to those who know how to use the tools.

Jenny Lassi • January 5, 2023


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