Weekly INsight: Data, Data Everywhere

Data is the plankton that feeds the marketing ecosystem.

INtelligent Data: Data Hygiene Fixes in a MarTech World

To optimize success, data must be clean, accurate, understood and useful. In this MarTech marketing world, keeping data nice and clean requires different actions by both the “Mar” and the “Tech.”

Data hygiene

Importance of data hygiene: Q & A with Jim Vilter

Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.

Data

Blazing a new path with Infinity Direct’s data team

Larry Sorenson recently joined Infinity Direct as Senior Data Analyst. We are excited to welcome him to the team!