Direct marketing agencies keep their lead/prospect acquisition secret sauce recipe to themselves more closely than a magician guards the how-to method for their disappearing trick … until now!
To optimize success, data must be clean, accurate, understood and useful. In this MarTech marketing world, keeping data nice and clean requires different actions by both the “Mar” and the “Tech.”
Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.
