promotion

Do a giveaway the right (and legal) way

Do you know the difference between a contest and a sweepstakes, and when to run either promotion (the right way)?

Email design

Email Marketing 101: design

Over the years, email has quietly undergone many evolutions. Is your technical know-how of good email design up-to-date?

Email strategy

Email Marketing 101: strategy

Like other marketing channels, email requires planning and careful execution. Get back to the basics and learn about strategy, frequency and compatibility.

Big data

Do you suffer from BDP – Big Data Paralysis?

Today’s marketer has access to more information than ever before, which can lead to Big Data Paralysis. Learn how to remedy BDP with strategies from one of our directors.