Thinking about a list acquisition email campaign for lead generation to grow your business? Learn the pros, cons, best practices and realistic expectations.
Jenny Lassi • October 19, 2017
Have you always wondered why sending bulk email to multiple recipients from your work Outlook instead of an ESP is a bad idea?
Jenny Lassi • October 5, 2017
Your messaging needs to be on point if you hope to capture your audience with your email promotions. Tips for how to boost your email engagement.
Trent Weber • August 7, 2017
Without good data, your message or creative will always fall short. Data hygiene is the foundation for successful marketing. For best results, clean and repeat often.
Trent Weber • July 17, 2017
If you don’t give careful thought to the subject lines and preheaders of your marketing emails, your carefully written content may never even be seen. We walk you through some guidelines.
Patti Bassett • June 27, 2017
Read how remote work changed the life of one ID employee – and the projects he manages.
Matt Korsmo • June 12, 2017
Do you know the difference between a contest and a sweepstakes, and when to run either promotion (the right way)?
Jenny Lassi • June 7, 2017
Like other marketing channels, email requires planning and careful execution. Get back to the basics and learn about strategy, frequency and compatibility.
Patti Bassett • May 22, 2017