IP targeting

IP targeting’s impact on client return

There is a better way to spend your online advertising dollars. Learn more about IP Targeting and see how Infinity Direct helped one client return 252% on an online ad campaign.

direct marketing

What direct marketing has taught me

Once considered a channel for catalogs and fundraising, direct marketing will never be sexy as Super Bowl commercials, but response is always in style.

Measuring Direct Response

How do you measure direct response?

Our clients often ask us how we define the success of a marketing campaign. The answer can vary depending on the clients’ goals, but determining the applicable direct response marketing metrics is critical in evaluating and progressing any efforts.

Email Design Conference

Infinity goes to TEDC15

Not only is email not dead, it’s one of the strongest ROIs out there for marketing channels.

New Hire

Adam Olinger joins Infinity Direct

Whether it’s for his popular YouTube channel “Feud Nation” or one of Infinity’s many clients, our very own Digital Designer/Developer Adam Olinger is committed to creating a well-crafted product.