What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
How can you know if the email you’re receiving is in fact from the brand you think it’s from?
Is it best to write your own content or turn to a professional?
Here are three resources to consider the next time you need some inspiration in creating impactful direct marketing.
Our first Beer:Thirty webisode focuses on direct mail, which was the start and the heart of the direct marketing industry. Enjoy the show!
