Ad tech and media buyers have been preparing for Google’s bomb announcement from last week for some time now.
We call it WebIDPlus, but our clients call it magic. And we do it differently than everyone else in the industry.
One channel that doesn’t get as much use in marketing is short message service (SMS).
Your next campaign can test into as many channels as you have budget and creative for to get a baseline.
What types of email are safe to send in your email service provider (ESP) platform and what types are NOT safe in 2021?
The direct mail marketing channel is an incredibly effective tool to reach customers and prospects… when done right.
If your ESP doesn’t have built-in support for special characters in subject lines, you must Base64 encode the characters to UTF-8 before you hit the send button.
The show must go on – even though the playbook has been thrown in the shredder and we’re writing a new one as we go.
