Big data

Weekly INsight: The Sphere of Knowledge

As soon as we learn something new or apply a new idea into practice, we quickly realize we missed something and that’s why our perimeter of ignorance lengthens. This is why marketing can never rest or become stagnant.

Weekly INsight: 2018 – The Year We Flip the Switch

Marketing teams are facing multiple challenges in 2018. Will they rely on the traditional excuses or find new ways to grow the business.

Weekly INsight: Hell Yes, It’s Personal

Brands are directly impacted by how customers do business with them. The reason all customers are not the same is because each one is on a personal journey with every brand. Where the customer is on the journey determines how we stay connect.

Weekly INsight: OOPs

Doug McMillon, Walmart CEO, gets it, and if his team follows his lead and executes his vision, Walmart may prove to all of us that Amazon can be beaten at its own game.